We started working on the internet in 1998, here are some observations and tips.
What is the Internet?
- The internet is a rapidly expanding
network, a technological community sharing information and conducting
business over a communications network.
Scams and Rip-offs
The internet has opened up almost as many possibilities to offend as there
are opportunities to share knowledge and conduct a business. With websites
the greatest scam is over charging; the German government spent over 3 million euros
in 2008 on a website to match
employers with job seekers and many companies
charge in excess of 1000$ per page. Overall cost is determined by it's
functions. Shop around!
The major scam that affects all internet users is spam or unsolicited
email offering deals that are to good to be true or fishing for your bank
account details. Spam is almost impossible to avoid, but you can filter
some of it directly to the trash and never ever send any user name,
login name or password to anyone including your isp, bank or website
that you are a member of.
You want a website? How do you decide
what you want and where to start? There are limitless options and many
experts, finding your way can be time consuming, frustrating, and a waste
of time, capital and resources. You can do it yourself for free, and there
is no upper limit.
- In addition to actual sales, success is
often determined by
co-operation with other site owners, content,
structure, ease of use, search engine ranking and other elements.
A domain is an internet address, like the
number on your post box. (i.e. http://www.yourname.com)
A typical website has an index, pages of contents and means of
navigation and communication.
- Domain registration - from $10.00 with typical fees ranging from
$10.00 - $80.00 per domain per year depending on which country you live.
- There are huge ranges in prices charged for domain registrations.
We have used different providers who typically charged $50 - $80 and many
providers have reduced fees in the past years. Today we use godady.com and 1stdomains.co.nz who provide
excellent service and value..
- Domain Hosting
- We also recommend
Godady who offers excellent value.
- Site construction
- typically from $50.00 per page
- costs reflect the time and level of expertise in construction
- Site management software
- if required, and once established, reduces overheads and improves
- Web server and internet connections - can be in excess of $10,000,00
- If you have the capital sitting there, that's fine, but this is only
necessary if setting up a managed network.
- The alternative is to rent website space typically $15.00 -
$100.00 per month.
- Technical support
- typically $50.00 - $200.00+ per hour.
You want a website, Where do you start?
It helps to know:
- What you want to achieve
- If you are a business, you will want a site that will serve
existing customers, attract new customers, be easy to navigate and
look good. Technically pages will load quickly.
- For a personal interest site, define the interest be it
interactivity, games, file sharing etc, learn as you go as a
- Become an internet entrepreneur, and earn cash.
- Talent and resources are required, but you can start for free
and learn as you go as a hobby.
- Does your site want to be static, or will it need to change
- A static site which needs few changes will require little
- If your site content will be changing often, you will have to
learn to do this, or hire a webmaster or content manager.
- Many site software programs allow you to login and edit your site,
this way it can be self managed within a stable format.
- Your target audience and develop functions to achieve your desired
- Your budget
- $00.00, ok get free software and build a free site yourself, you
- Up to $1,000.00. you should be able to get a functional site up to
20 pages with a customer contact form.
- This is ideal for many small retailers and service providers.
- Up to $5,000.00. now you get a lot, or did you just pay more than
this for your 6 page site?
- As you move into more serious money, you need to be clearer in you
- A business flyer
- This can be a simple brochure/advertisement to promote your
- Sites of this nature can be as simple or elaborate and
constructed in many formats
- Sell products and services
- Requires product descriptions with the ability to collect orders
- product catalogue, and sales tools.
- Interactive sites
- Usually cost in terms of software and development
To have a website, you either need to use:
- Your own server - expensive
free host - carries advertising
- Leased server space, your site is stored on a computer belonging to
an ISP - the most widely used method and you will need to have your own domain.
.html is one of the most common ways of publishing internet content
and give lots of freedom to be creative, both in site appearance and
functionality. Other server languages include .php, .mysql, .cgi, .shtml,
flash, and others. We began using Netscape's internet browser and
communicator which is still a great free tool to use, then began using
Microsoft's front page. So if you can use a computer, it is not hard to
learn the basics.
How long does it take to build a site? This comes back to size and
function. A good editor may create a simple 5 page site in a day, others
may take years and the internet is a creative and sometimes profitable
hobby area, or it could be a full time occupation.
To Have a Site Built:
If you work full time, this is a better choice. When your site is up,
managing email will be an important task and popular sites may require a
mail management system for you and your staff to manage.
The time taken to construct a site depends on requirements. A simple 5 -
10 page .html site with an enquiry form may take from a few hours to a
week. A large database driven site may take months and the process
accelerated by purchasing software.
How to Proceed:
Write down your objectives, look at and make notes on websites that your
like as this may help in choosing features and discuss your project with